Your SEO Questions Answered
- Q: Is A Link Helping With Your Ranking Or Not?
- A: Officially, only the backlinks marked as dofollow will be taken into consideration by search engines. If you mark a link as nofollow, search engines will ignore it. Nofollow links can be a good way to get exposure and traffic but will not have an impact on your ranking. It doesn’t mean nofollow links are useless.
Determine the quality and helpfulness of a link for your SEO campaign by asking yourself if the site where the link is published is reputable. The content of this site should be relevant to your link, and ideally, the website should be well-known.
Just because you have never heard of a site doesn’t mean it can’t help with your SEO campaign. Check the SEO metrics of a site to determine its quality. You can look at the Domain Authority, Page Authority and other metrics such as Trust Flow or Citation Flow. User engagement, how often the site is updated and external links are other interesting metrics.
- Q: Is Great Content Really Important?
- A: Your content should meet high-quality standards and be helpful for your readers. However, great content is not everything. There are plenty of other sites tha share similar content, and that might even have better content. All these sites will be trying to rank among the first results. Back-links will make a difference when quality content is not enough.
You can increase your ranking in search results with a combination of high-quality content and authoritative back-links. Results will be harder to atain if you only use one technique.
- Q: Does Website Loading Speed Matter?
- A: Website loading speed matters but it is not a defining factor. Your site won’t be penalized if the loading speed is fast. Google might end up ranking your site lower if your pages take more than ten seconds to load.
- Q: Are Meta Descriptions Still Important?
- A: You need to include all your main keywords in your meta titles and in your meta descriptions. Don’t overuse your keywords but make sure your meta tags clearly explain what your pages are about.
- Q: What About Internal Links?
- A: You need to have a clear structure for your internal links to help visitors find what they need. Google will take these links into consideration but they are not as important as back-links from other authoritative sites.
- Q: What About Back-Links And Local SEO?
- A: If you are working on a local SEO campaign, the location of the sites linking to yours is important, as is the subject matter. For instance, if your goal is to reach out to Australian users, try getting most of your back-links from Australian sites.
You can have a few back-links from sites that belong to companies located in other countries but most of your links should be in the same location.
- Q: Can I Safely Build Links?
- A: Google usually warns webmasters against link buildings because they want SERPs to be as organic as possible. John Mueller said that he tries to avoid link building as much as possible.
Link building is perfectly safe. You need to look for sites with good domain authority and content that is relevant to your links. Spammy back-links will penalize you.
- Q: Can I Do SEO For Free?
- A: You can do SEO for free, but it takes time and requires a lot of work. Get in touch with me if you need help with your SEO campaign and have other things to work on.
- Q: When Will I See Results?
- A: It can take weeks, months and even years to get results with your SEO campaign. This all depends on your niche, on the keywords you target, and the quality of your SEO efforts. You will get results faster if you build great back-links and develop quality content.
You can see results within weeks if you already have a quality site with a lot of content and a good structure. Keep in mind that SEO is something you always need to work on.
- Q: How Can I Keep Up With SEO?
- A: SEO is always changing because search engines are developing new ways to find, index and rank content. The techniques you use now might no longer be relevant in a few months from now. You need to keep up with the algorithm changes made by Google.
- Q: Is On-Page SEO More Important Than Off-Page SEO?
- A: On-page and off-page SEO are equally important. You need to start by optimizing your website before moving on to off-page SEO to get the best results.
You cannot get results if you neglect one of the two.
- Q: What Is The Future Of SEO Like?
- A: SEO will be around as long as the Internet exists. Search engines will always be used to find content and will always use algorithms to find and rank content. Unless an alternative to search engines appears, SEO will always exist.
Send us your questions if you didn’t find the answers you were looking for. We want to add more questions and answers to this FAQ!